QMS is a marketing research field service providing domestic and international services. We provide our clients responsive service with attention to quality, deadlines, accuracy, and budget.

Qualitative Recruiting for In-Depth Interviews (IDI's) and Focus Groups

Skilled preliminary contact, screening and recruiting lays the foundation for the positive rapport necessary to ensure a successful participant interview. Our recruits are carefully screened to ensure qualified, willing respondents and an exceptional show rate for your IDI's or focus groups.

We offer expert, comprehensive, and highly experienced recruitment of multiple demographics including but not limited to:

  • Consumer
  • Business-to-business
  • Medical
  • Education
  • High-Tech
  • Elite Professionals
  • Government
We specialize in Business-to-Business and Medical recruiting, and have been highly successful in recruiting medical and business executives from all sizes of businesses including the Fortune 500.

Field Service

QMS is a professional field service located in the Albany, New York market. Our highly skilled staff is experienced in performing:
  • Executive Interviews
  • Mystery Shopping
  • Product Placement
  • In-Store / Site Intercepts
  • Store Audits and Distribution
  • Telephone Surveys

Member of the Marketing Research Association MRA

Do you need a marketing plan...?

"Would you tell me please which way I ought to go from here?" asked Alice.
"That depends a good deal on where you want to get to," said The Cat.
"I really don't much care where..."
"Then it doesn't much matter which way you go," said The Cat.
-Lewis Carroll, Alice in Wonderland

QMS has developed a unique program that allows us to act as the Marketing Department for your business for a fraction of the cost of hiring a full time employee. We will create an operating Marketing Plan for your business, as well as implement the plan for you.

How Our Clients Benefit

  • You will receive a written marketing plan that will help you achieve your sales and profit goals
  • This plan will make your marketing efforts more timely and effective
  • This plan will allow you to maximize your competitive strengths while developing ways to minimize your weaknesses
  • On - going marketing support
  • Quarterly reviews allow you to make adjustments to any marketing changes
  • Our implementing your plan allows you more time to run other aspects of your business
Frequently Asked Questions

Of the many questions that you should ask yourself, the most important include:

  • What Business are you in?
  • What is your primary geographic area?
  • What are your sales goals for this year? Next year?
  • What might keep you from reaching these goals?
  • What is your marketing/ advertising budget this year?
  • How big do you want your business to be?
  • What service is your most profitable? The biggest drain on the organization?
  • Who are your best customers and prospects?
  • What is your selling process? What do you use for presentation materials?
Hospitality, Restaurant and Retail Customer Service and Sales Training

The success of your business is largely determined by how well your customer is handled. Your staff's customer service and sales skills will be the measure of how your customer perceives you. A lot of time, money and effort have been spent getting the customer to your business; it's important to ensure every opportunity to give them a memorable experience is taken advantage of by your staff.

Statistics show a customer who has had a bad experience will tell 10 others and they will pass the word along.

If we do what we have always done... ...we will get what we have always gotten.

During the past 25 years, our proven program has resulted in millions of dollars in increased profits to our clients. Our clients include restaurants, hospitality and retail businesses.

Our Services

  • Staff Training Customer Service and Sales training tailored to your company's needs.
  • Maintenance of our training program up-to-date selling techniques, ongoing sales training.
  • Review of your staff/business through your customers' eyes.


  • Increase Profits.
  • Enhance Customer Experience.
  • Increase Repeat Customers and Customer Referrals.
  • Increase Staff Commissions and Tips.
  • Increase Staff Retention.
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Frequently Asked Questions

Q: How much of a sales increase should I expect?

Q: How much of a sales increase should I expect?

A: Many variables come into play here, but experience shows that Sales Associates usually miss 50% of the opportunities to suggestive sell.

Q: What benefit is this program for my staff?

Q: What benefit is this program for my staff?

A: Commissions and tips greatly increase as the customer is made aware of options they may not have known you offer. Increased job satisfaction.

Q: How will we know if this program is working?

Q: How will we know if this program is working?

A: We provide ongoing assessments through the eyes of your typical customer

Q: What is Marketing?

Q: What is Marketing?

A: Ask a dozen different people to define marketing, and chances are you'll get a dozen different answers. That's because marketing can be a confusing concept.

  • We define marketing as the red line of action between an idea, its delivery, and customer use
  • We consider marketing to be THE principle business function

Marketing begins long before you initiate a sale and continues well after it has closed. In fact, it should touch virtually everything your company does.

Q: Is Marketing Necessary?

Q: Is Marketing Necessary?

A: The answer is yes if you expect to:

  • Catch the eye of the potential customer / prospect
  • Win a share of the pie
  • Initiate word of mouth
  • Dramatically increase sales volume and profit

Q: Do I Need a Plan?

Q: Do I Need a Plan?

A: Making good marketing decisions is similar to making good decisions in any other area of your business; you won't get far if you don't have defined objectives. Without planning and intelligent commitment of resources, marketing becomes erratic, short term and ineffective.

Q: What is the Ultimate Aim of Marketing?

Q: What is the Ultimate Aim of Marketing?

A: The ultimate goal of marketing is to know and understand your customers so well that your product or service sells itself.

How to Reach Us?

Quest Marketing Services

P.O. Box 2108
Malta, NY 12020

Phone & Email

Contact Us

Phone: 315.244.2243
Email: info@qms4mkt.com